Assessment form for the final meeting: scaling of the competences (by mentor)

mentor en UCLL-coach Management Leuven

Final assessment form: scaling of the competences Management Leuven by the mentor

Dear mentor

Our student has (almost) finished his/her internship with you, for which we thank you very much!

May we ask you to fill in the final evaluation form so that we can get a clear picture of how the internship went.
As with the previous evaluation, the student also fills in a form about himself/herself.

Based on both forms (your form and his/her form), you will have a discussion with each other.

Once you have sent the form, we ('the Stagebureau', the UCLL coach) and you as mentor will receive a confirmation e-mail. The student will not see your answers directly.

First name intern

Name intern

Class

Name of your company/organisation

First name and name of the internship mentor

Phone and mobile number of the internship mentor

Email of the internship mentor

UCLL coach

I. Assessment of the intern's professional behavior using GENERAL competencies (BM)

Classify yourself as intern

General competencies

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has a growth mindset.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has a professional attitude.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student thinks and acts entrepreneurially and solution oriented.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student works effectively as part of a team.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student communicates professionally (in writing and orally) in Dutch and at least two foreign languages.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student acts on the basis of ethical and deontological principles.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student acts as a world citizen.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student acts customer oriented.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student acts inquisitively and critically.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student works project based.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student continuously seeks, uses and evaluates new technologies.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

I. Assessment of the intern's professional behavior using GENERAL competencies (OM)

Classify yourself as intern

General competencies

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has a growth mindset	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has a professional attitude	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student thinks and acts in an entrepreneurial and solution-oriented way	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student works effectively in team	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student communicates professionally in Dutch and at least two foreign languages at level B2	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student's actions are based on ethical and deontological principles	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student acts as a global citizen	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student acts customer-oriented	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student works with an investigative and critical attitude	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student works project-based	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student constantly seeks, uses and evaluates new technologies	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student autonomously and systematically organises the administration and manages information	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student is responsible for activities and projects	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
De student thinks along with the organisation's policy	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

II. Assessment of the intern's professional behavior using PROFESSIONAL competencies

Classify yourself as intern

Professional competencies for Business & Languages German/Spanish

The student ensures optimal quality assurance

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student applies principles and methods for quality assurance.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
he student puts quality policy into practice with procedures, work instructions, forms and checklists.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
he student supports, critically evaluates and adjusts the quality policy of a company or organisation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Event- and Project Management

The student is responsible for events and projects in business and public contexts

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student manages events and projects from A to Z, always taking into account the organisation's broad policy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student thinks up creative and innovative concepts for projects and events and implements them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student works out and implements the organisation's (marketing) communication plan.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student elaborates and implements a safety plan.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student elaborates and implements a financial plan.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student elaborates and implements a sponsorship/partnership policy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student discusses all (production) aspects of events/projects with suppliers, event venue operators, service providers, clients, etc.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Business Translation and Interpreting

The student translates and interprets business information

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student correctly transposes a written message into the foreign language, taking into account the uniqueness of the foreign language and the source text.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student uses the correct register.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student correctly transposes a written message into Dutch and takes into account the function of the source text and the target audience.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student corrects your own translation work.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student corrects the translation work of others.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student revises the translation work of translation tools.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student consults with colleagues to optimise translation work.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student interprets, as an intermediary, based on appropriate communication strategies (i.e. the student relays the essence of a message from a source language to a target language).	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Health Care Management

The student ensures the optimal operation of a service or practice

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student can support surveys (e.g. satisfaction surveys, clinical trials, etc.) administratively as well as process and present data statistically.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student knows the main diseases, pathologies, disabilities and developmental disorders.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student makes appropriate use of medical terminology (e.g. anatomy, pathology, (health) psychology, reimbursement, care terminology, etc.) in different languages.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student refers caregivers to the most appropriate organisation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student provides care recipients with appropriate information (e.g. about healthy lifestyles, reimbursements, etc.)	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Accountancy and Taxation

PC1: The student masters the (international) accounting legislation and complies with it.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has an understanding of the lifecycle of a corporation/sole proprietorship and incorporates it into the accounting.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student performs consolidation of financial statements with the aim of preparing a group financial statement.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student prepares a financial report according to the principles of IFRS.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student evaluates inventory of finished products, work in progress orders, and goods in production in various types of production companies.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student masters various cost calculation systems in real professional situations, applies them, and conducts analytical accounting.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student critically reflects on (conflicting) regulations/the gap with practice and makes ethical considerations when applying them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC2: The student masters the (international) legal, tax, and parafiscal legislation and complies with it.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student correctly applies legal, tax, and parafiscal regulations in a complex situation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student considers tax regulations when solving tax issues.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student critically reflects on (conflicting) regulations/the gap with practice and makes ethical considerations when applying them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student proactively follows developments in regulations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC3: The student reports based on the accounting and other business data.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student prepares the annual report: conducts a thorough analysis of the equity/liabilities and fixed/current assets, results.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conducts a SWOT analysis of the financial position of the company and communicates about it both in writing and orally.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC4: The student audits the accounting and processes within an organization.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student performs regular checks related to various business processes and components of the financial statements.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student clarifies and justifies the accounting to the regulatory authority.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student can manage and oversee outsourced accounting.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student integrates security and handling of sensitive information into the control of business processes.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC5: The student provides advice based on accounting and (para-)fiscal research.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student advises internally (to other departments) and externally on the accounting and fiscal aspects of a business, with the aim of optimizing the financial position of a company.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student advises on company forms from an accounting and fiscal perspective.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student utilizes business intelligence and relevant software to quickly and frequently report transparently and clearly based on large amounts of data.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC6: The student supports the management and governing bodies of an organization.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student monitors budgets and advises necessary adjustments.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
Based on financial data, trends, and evolutions, the student looks ahead (forecasting): adjusts policies and thinks strategically in the short and long term.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student integrates corporate governance and risk management.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student participates in advising other departments (HR, marketing, etc.) on the financial impact of their actions.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Finance and Insurance

PC1: The student provides advice on payment, savings, and investment products to internal/external stakeholders.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student provides specialized advice on payment, savings, and investment products for both individuals and self-employed individuals, SMEs, and large companies.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student analyzes the needs of the client and creates an investor profile.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student informs the client about payment, savings, and investment products on all aspects.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student prepares, conducts, and appropriately concludes an effective advisory conversation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student assists the client in choosing suitable payment, savings, and investment products, taking into account the relevant regulations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student monitors and optimizes the asset composition.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student keeps up with the news and new trends in the financial and banking sector.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC2: The student provides advice on financing to internal/external stakeholders.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
In real complex professional situations, the student handles loan requests and files for both individuals and self-employed individuals, SMEs, and large companies:	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student analyzes the needs of the client and creates a customer profile.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conducts a thorough analysis of the credit risk and associated guarantees.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student informs the client about financing options and evaluates investment decisions.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student prepares, conducts, and appropriately concludes an effective advisory conversation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student assists the client in choosing the appropriate financing option, taking into account the relevant regulations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student independently handles the credit file, monitors it, and optimizes it.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student keeps up with the news and new trends in the financial and banking sector.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC3: The student conducts a risk analysis and formulates advice for an insurance solution for internal/external stakeholders.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
In real complex professional situations, the student handles insurance requests and insurance files, for both individuals and self-employed individuals, SMEs, and large companies:	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student analyzes the needs of the client and creates a customer profile.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student makes a correct assessment of the insurance risk.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student informs the client about insurance solutions and possible guarantees, taking into account the specific needs and requirements of the client.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student advises the client on the choice of appropriate insurance solutions, considering appropriate regulations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student independently proactively monitors and optimizes the insurance portfolio of a client.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student keeps up with the news and new trends in the financial and banking sector.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC4: The student handles and manages claims files for internal/external stakeholders.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
In complex real situations, the student evaluates claims, both for individuals, self-employed individuals, SMEs, and large companies.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student initiates a robust claims file for the client, follows up on it, and handles it, considering the relevant regulations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has insight into and acts in the interests of the client and/or the insurance company(-ies).	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC5: The student supports the financial understanding and awareness of individuals and businesses.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has an understanding of current economic, legal, and business economic information, follows it, and applies it correctly.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates a financial plan for both individuals and businesses.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student develops a business plan.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates plans and budgets, and monitors them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student analyzes and optimizes the financial health of a business and individuals.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Paralegal studies

PC1: The student masters legal language in multiple languages.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands and correctly uses legal jargon, both orally and in writing, in Dutch.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands and correctly uses legal jargon, both orally and in writing, in at least one other language.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student translates legal-technical language into understandable language for laypersons.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC2: The student searches for legal sources (legislation, case law, and legal doctrine), analyzes, and processes them.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student recognizes legal sources, searches for them, analyzes them, and processes them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student efficiently uses various digital search engines to find legal sources.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands how legislation, case law, and legal literature are created and evolve.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student correctly references legal sources (legal citations and abbreviations).	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC3: The student recognizes and analyzes legal facts and formulates a legal solution.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student selects relevant legal facts in a specific problem statement.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student analyzes and interprets the legal facts.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student establishes the connection between legal facts and theoretical concepts.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student formulates practical legal solutions and argues for them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC4: The student understands legal documents and drafts them.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands the content and scope of existing legal (model) documents.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student drafts complex legal documents.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student accurately completes complex legal documents.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC5: The student understands and manages legal files.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands the content and scope of legal files.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student monitors legal files: opens new legal files, checks and completes new or existing files, follows up on them, adds to them, and closes them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student reports clearly on the progress of a file.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC6: The student reflects from different perspectives on law: international, European, sociocritical, and economic.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student reflects on law from an international and/or European perspective.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student reflects on law from a socio-critical perspective.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student reflects on law from a business-economic perspective.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC7: The student supports the company's policy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student verifies whether a policy decision is legally sound.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student formulates advice on policy decisions, both in private and public organizations, using the appropriate tools and technologies.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for SME and entrepreneurship

PC1: The student supports general and strategic business policy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student organizes the enterprise in such a way that the goals can be achieved efficiently and effectively.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student formulates advice on management decisions in the short and long term.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student formulates advice for optimizing the financial, legal, and commercial health of a company.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student recognizes and implements trends and innovations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC2: The student implements a financial policy for the SME.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student has insight into financial data and interprets them correctly in the context of the financial health of a company.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands ratios and trend analyses based on financial statements, identifies correlations, and makes recommendations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands information provided from analytical software and can respond appropriately in line with the operations of the SME.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student handles advice appropriately for optimizing the financial health of a business.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student prepares budgets for (startup) entrepreneurs/companies and motivates them.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student analyzes budgets and adjusts as necessary.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student accurately assesses risks and returns.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student assesses investment opportunities, financial loans, or participation based on a business analysis.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student can deal with financial uncertainty.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC3: The student implements a legal-fiscal policy for the SME.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student fulfills the tax and VAT obligations in a non-complex situation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student fulfills legal obligations related to business operations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student can seek targeted advice from legal and tax experts in a complex situation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC4: The student implements an integrated HR policy for the SME.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student applies HR processes in a real business context and (co-)coordinates operational organization. Makes tactical decisions in line with the strategic HR policy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student applies labor legislation and social security in a real business context.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student implements an integrated HR policy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC5: The student develops and implements an appropriate marketing policy for the SME: analyzes the market, prepares a marketing communication plan, implements a sales policy, and organizes the supply chain.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student sets up market research, conducts it, and interprets the results.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student develops and determines a marketing strategy and positioning policy, implements it, and adjusts it as needed.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student translates a general marketing strategy into a communication strategy and a communication plan, implements it, evaluates its effectiveness, and adjusts it.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conducts a professional sales conversation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student establishes and proactively maintains long-term customer relationships based on insight into the customer profile and CRM analysis (account management).	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student organizes the flow of goods in the supply chain efficiently and effectively.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC6: The student starts a business an d builds it out

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student develops a business in all its aspects.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student assesses whether a business is viable.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student actively seeks growth opportunities for the business.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates a forward-looking business plan.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Marketing

PC1 The student understands aspects of business strategy and management that are relevant to a marketing professional.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands and is able to interpret the general results and decision-making processes of the company as well as the way it interacts with marketing policy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC2 The student is capable of acquiring, interpreting and visualising insights that are relevant to marketing, and is able to report on these.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to set objectives for marketing research from a strategic point of view.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to carry out complex research into marketing trends, competition, customers and other relevant topics with a view to arrive at a critical environmental analysis and is able to do so independently.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to offer recommendations based on well-founded and relevant insights.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC3 The student is able to draw up a marketing strategy and translate it into measurable objectives in a globalised and changing context while being attentive to ethical-deontological principles, long-term stakeholder relationships and innovation.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to translate general business objectives into marketing objectives and measurable KPIs and subsequently to measure, evaluate and adjust these.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to (given a complex case) devise and execute an effective marketing strategy independently, taking into account innovation, deontology and the societal impact of the company he or she works for.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to evaluate marketing performance, which is to say the effectiveness and efficiency of marketing efforts, using the right tools.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student takes into consideration deontological considerations, the societal role of the company he or she works for and the long-term relationship with internal and external stakeholders.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC4 The student helps establish the product and services policy, carry it out and makes adjustments based on the selected marketing strategy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to take sound decisions based on a knowledge of products and services (product, brand, packaging, etc.) on: products and services in the various stages of the product life cycle (e.g. brand name, packaging, etc.)	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to take sound decisions based on a knowledge of products and services (product, brand, packaging, etc.) on: product range (e.g. extension)	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to take sound decisions based on a knowledge of products and services (product, brand, packaging, etc.) on: brand policy (e.g. does the brand meet value proposition, is there a match between positioning and the expectations of the target market)	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to establish an innovative product, brand and services policy in a complex situation and subsequently implement, evaluate and adjust it based on the chosen marketing strategy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC5 The student helps establish the distribution policy, carry it out and makes adjustments based on the chosen marketing strategy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to develop an innovative distribution policy in a complex situation, including the associated logistical processes and subsequently implement, evaluate and adjust it based on the chosen marketing strategy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC6 The student pursues a marketing communication policy, evaluates it and makes adjustments based on the chosen marketing strategy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to translate a general marketing strategy into a specific marketing communication strategy, objective and the right target audience in a complex situation. Is able to implement and evaluate this strategy and then adjust when and where necessary.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC7 The student helps set a pricing policy, executes it and makes adjustments based on the chosen marketing strategy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to establish an innovative pricing policy in a complex situation, subsequently implement and evaluate said policy and then make adjustments based on the chosen marketing strategy as necessary.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is aware of the relationship between pricing policy and margin, general profitability and other financial indicators;	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is aware of the evolutions in pricing strategy and is able to translate these to the company’s own pricing policy (product as a service, dynamic pricing, etc.)	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is aware of the total cost of ownership for the customer and can establish a pricing policy based on this;	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is aware of the product life cycle.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC8 The student uses sales skills appropriate to the situation.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to prepare a sales pitch (identify customer needs, prepare the sales file and draw up a customer profile).	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to give a sales pitch (make an introduction, analyse needs, demonstrate, argue, counter reservations, negotiate and conclude).	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is aware of techniques for generating new leads and uses them independently.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to manage customer relations: use innovative tools for automated registration of new customers, follow up on existing customers and manage customer relations.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to select and use appropriate technologies to synchronise, organise and automate marketing, sales and e-customer service activities.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to handle account management and key account management: adapt the commercial approach depending on the customer’s importance to the organisation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student is able to deliver a sales pitch: convincingly deliver a key message in a limited time slot.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands the importance of appropriate complaint handling and handles complaints accordingly.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

Professional competencies for Creative Media Management

PC1: The student understands aspects of business strategy and management that are relevant to a Creative Media Manager.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands and is able to interpret the general results and decision-making processes of the company as well as the way it interacts with the marketing and/or communication policy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands the role of media in culture, society, and opinion formation.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC2: The student has an understanding of the overall marketing strategy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands a marketing strategy (and branding) and understands the importance of innovation in it.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student understands the role of ethics in making marketing strategic choices and the societal role of their own company.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student provides feedback for and participates in brainstorming sessions for an optimal marketing strategy, based on experiences with communication policy and production.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC3: The student pursues a marketing communication policy, evaluates it and makes adjustments based on the chosen marketing strategy.

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student translates a general (business) strategy into a specific communication strategy, objectives, and the right target audience.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student makes strategic choices in communication, considering innovation, trends, ethics, and the societal impact of their own company or organization.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates a valuable, relevant, and consistent content plan. The student plans and distributes content to reach, attract, convert, and engage the target audience. To do this, the student will develop a media plan.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates a valuable, relevant, and consistent content plan. The student plans and distributes content to reach, attract, convert, and engage the target audience. To do this, the student will create content.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates a valuable, relevant, and consistent content plan. The student plans and distributes content to reach, attract, convert, and engage the target audience. To do this, the student will determine concept, message, and USP based on predefined objectives.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates a valuable, relevant, and consistent content plan. The student plans and distributes content to reach, attract, convert, and engage the target audience. To do this, the student will determine a relevant media mix of communication channels.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student creates a valuable, relevant, and consistent content plan. The student plans and distributes content to reach, attract, convert, and engage the target audience. To do this, the student will determine a budget and relevant KPIs.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student evaluates communication performance (efficiency and effectiveness) using the right tools and methods. The student acquires insights & data accordingly, interprets them, visualizes them, and reports on them (monitoring relevant KPIs with the aim of positive ROMI and evaluating them).	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student critically and open-mindedly questions the chosen strategy, anticipates opportunities or problems, and flexibly adjusts if necessary.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC4: The student develops and implements a communication plan and a coherent concept (creative directing).

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conceives a creative media concept in line with the marketing and/or communication strategy: the student creates a story, a customer experience, a brand, a corporate identity, and/or coherent content.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conceives a creative media concept in line with the marketing and/or communication strategy: the student closely follows communication trends.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conceives a creative media concept in line with the marketing and/or communication strategy: the student maintains coherence in all products and actions.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conceives a creative media concept in line with the marketing and/or communication strategy: the student ensures the link with the marketing and/or communication strategy.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student conceives a creative media concept in line with the marketing and/or communication strategy: the student pitches a concept to a (potential) client.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student engages in project management and directs a creative team: the student sets up a campaign or production.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student engages in project management and directs a creative team: the student creates a coherent action plan.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student engages in project management and directs a creative team: the student coordinates tasks and people.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student engages in project management and directs a creative team: the student manages the budget.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student engages in project management and directs a creative team: the student ensures that the marketing communication strategy is aligned with its realization.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student engages in project management and directs a creative team: the student assembles the production team, directs it, and provides feedback.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

PC5: The student has the skills to create creative and innovative productions and multimedia products (in line with the marketing communication strategy).

Questions	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student critically evaluates whether a product aligns with the marketing and/or communication strategy and adjusts if necessary.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student evaluates the effectiveness of specific multimedia products using standardized methods such as eye tracking, data analysis, Google Analytics, ...	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable
The student closely monitors trends in tools and media, assesses them critically, and determines their relevance for their own project.	≤7 Insufficient	8-9 Slightly insufficient	10-11 Satisfactory	12-13 Good	≥14 Very good	Not applicable

III. Other

Have you noticed that the student has continued to grow and kept the agreements?

Please explain if necessary

How does the student handle feedback from you as a mentor or from other colleagues?

Please explain if necessary

Do you have any other comments about or tips for student performance?